Meaning “East” in Serbian, ISTOK is a response to the idea of modern utopia, to the individual and collective identity, and to style defined through character.
ISTOK collections walk the line between vintage Yugoslavia and modern New York City. The debut collection celebrates the elegance of the natural body through silk—crepe de chine, silk pique, and heavy silk—and soft Napa leather. Sober cuts meet poetic color where ankle pants, cigarette skirts, and leather shorts are rendered in an elusive palette. Saffron gold, muted green, taupe, and maris blue are assembled in monochrome or combined in blocks of color.
"Knee-length coats in buttery leather, Bermuda shorts with laser-sharp tailoring, high-waisted trousers with just enough slack: The New York label Istok specializes in basics that are the peak of chic. Created by longtime designers and creatives Tijana Masic and Lauren Shooster, who met over a decade ago while working at a shoe brand, Istok has made a name for itself by focusing on the sort of signature pieces (like deliciously luxe button-downs and semi-sheer tanks) that could fit into a wardrobe of any era."
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